About Me

Katrine, Founder of CHROMALAB®

Hi, I’m Katrine, the founder of CHROMALAB®, and if there’s one thing I’ve learned in my years of working with hair, it’s that the right colour has the power to transform more than just your look—it transforms how you feel. It’s about more than hair; it’s about confidence, individuality, and feeling completely you. That’s my "why." Helping people discover that magic is what drives everything I do.

For over a decade, I’ve worked as a hair colour specialist, standing behind the chair and helping people see themselves in a new light. I’ve also spent years teaching hairdressers across Scandinavia and Germany, sharing my knowledge of colour theory and techniques. But what always stuck with me were the stories from clients who tried to colour their hair at home. Orange hair. Green hair. Disappointment. Frustration. So much trial and error. I kept thinking, Why does it have to be this hard?

That question became my mission. I wanted to create a better way for people to colour their hair at home—a way that felt effortless, exciting, and professional. So, I combined my years of experience in the salon with my degree in biochemistry, and CHROMALAB® was born. My goal is simple: to take the guesswork out of at-home hair dye and give everyone the chance to achieve custom hair colour that’s truly theirs.

CHROMALAB® isn’t just about getting the perfect shade (though that’s definitely part of it). It’s about creating a solution that feels personal and empowering. It’s about taking the frustration out of hair dye and replacing it with confidence, creativity, and joy. Your hair deserves more than a one-size-fits-all solution, and that’s why I’m here—to make sure you get exactly what you need to look and feel amazing.

So, why do I do this? Because I believe everyone deserves to feel confident in their own skin—and their own hair. And I’m so excited to help you find your perfect colour.

Warmly,
Katrine