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Hand holding a bottle of Chroma Lab Electric Pink Molecule hair toning concentrate against a plain background

Electric Pink Molecule

270,00 kr

2-5 days delivery in Denmark with PostNord

30dkk delivery in Denmark

The secret multi-use colour. 
It gives pearly shimmer, pink hues and can cancel out green tinge in the hair. 

 

Semi-permanent hair-toning concentrates that allow you to create your custom coloured toning treatment. Mix into your favourite conditioner, shampoo or hair mask to refresh your colour fast and easy at home.

  • Maintain your colour in between salon visits: Refresh your shade whenever your need
  • Cancel unwanted tones: Make your hair look like new again
  • Gentle & non-permanent: Designed to gradually fade in 3-10 washes
  • Highly concentrated: Up to 40 uses per bottle

 

You will love ELECTRIC PINK:
  • If you experience your hair turning green from chlorine, copper pipes or washed out hair dye: Use a couple of drops to neutralise the greenish tinge.
  • If you have blonde highlights and want a pearlescent shimmer, use a few drops of Electric Pink.
  • Create pastel to orchid pink shades. Ideal for bleached hair.
  • Needs to be mixed into any conditioner
  • 100% intermixable with other Colour Molecules
  • Highly pigmented concentrate
  • Semi-permanent dye
  • Designed to fade after 3-10 washes
  • Most vivid on level 8+ hair
  • Suitable for all hair types
  • 28ml bottle
  • dropper included for easy dosage
  • Instructions manual
  • up to 40 uses per bottle

Blend your unique colour gloss

Multi-use

Vegan & ammonia-free


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Electric Pink Molecule

270,00 DKK
HOW IT WORKS
Person washing their hair with soapy hands against a neutral background

STEP 1 - PREP THE HAIR:
Wash the hair with shampoo and squeeze out the water lightly.

Brush and divide your hair in sections.

mixing a hair colour toner to make custom colored conditioner.

STEP 2 - PREP YOUR COLOUR:
Use ca. 40g of conditioner.

Add desired number of drops. Mix thoroughly.

Blonde hair with white shampoo or conditioner on a neutral background

STEP 3 - APPLY THE COLOUR:

Put on gloves. Apply your colour conditioner.

Comb through the hair after each section to ensure even colouring.

STEP 4 - DONE IN 10 MIN!

Let it process in 10 minutes or until it has the colour you want.

Rinse it out with warm water (no shampoo needed).

YOU NEED:
  • Your desired Colour Molecules
  • Your favourite conditioner
  • Hairbrush or comb
  • Gloves
  • A scale and bowl
  • A cape or towel
  • Hair clips
GET BETTER RESULTS:
Standard formular for adding drops to conditioner on a white background

Use this guide to get started. After that, make it your own.

Mix and match your unique colour.

  • The lighter your hair, the more vibrant the tone.
  • Always comb the coloured conditioner through your hair after application for even distribution.
  • The colour lasts longer the less frequently you wash your hair.
  • Use the coloured conditioner regularly after washing to maintain the colour.
  • If you use a lot of styling products, it’s recommended to use a clarifying shampoo before applying the coloured conditioner.
  • After colouring your hair, please wait at least 24 hours before your next wash.
  • To minimise fading over time, rinse your hair with cold water each time you wash it.
  • Using a blow dryer, straightener, or similar tools can cause the colour to fade more quickly.
INGREDIENTS

Poetic Sepia

WATER, ALCOHOL, PROPANEDIOL, PEG-40 HYDROGENATED CASTOR OIL, POLYSORBATE 80, HYDROXY-ETHYLCELLULOSE, BASIC BROWN 16, BASIC BROWN 17, FRAGRANCE, PHENOXYETHANOL, BASIC BLUE 99, BASIC YELLOW 57, ACID VIOLET 43, CITRIC ACID

Galactic Violet

WATER, ALCOHOL, PROPANEDIOL, PEG-40 HYDROGENATED CASTOR OIL, POLYSORBATE 80, HYDROXY-ETHYLCELLULOSE,, BASIC VIOLET 16, FRAGRANCE, PHENOXYETHANOL, BASIC RED 76 ,HC BLUE NO 15, HC BLUE 16, HC BLUE NO 2, ACID VIOLET 43, AMINOMETHYL PROPANOL

Majestic Blue

ALCOHOL, PROPANEDIOL, PEG-40 HYDROGENATED CASTOR OIL, POLY-SORBATE 80, HYDROXYETHYLCELLU-LOSE, HC BLUE NO 2, FRAGRANCE, HC,, BLUE NO 15, PHENOXYETHANOL, HC BLUE 16, BASIC BLUE 99, ACID VIOLET 43, CITRIC ACID

Cosmic Silver

WATER, ALCOHOL, PROPANEDIOL, PEG-40 HYDROGENATED CASTOR OIL, POLYSORBATE 80, HYDROXY-ETHYLCELLULOSE, ACID VIOLET 43, FRAGRANCE, PHENOXYETHANOL, BASIC BLUE 99, BASIC YELLOW 57, BASIC RED 76, CITRIC ACID

Electric Pink

WATER, ALCOHOL, PROPANEDIOL, PEG-40 HYDROGENATED CASTOR OIL, POLYSORBATE 80, HYDROXY-ETHYLCELLULOSE, FRAGRANCE, PHENOXYETHANOL, BASIC RED 51, BASIC RED 76, BASIC VIOLET 2, ACID VIOLET 43, BASIC VIOLET 16, CITRIC ACID

Energetic Orange

WATER, ALCOHOL, PROPANEDIOL, PEG-40 HYDROGENATED CASTOR OIL, POLYSORBATE 80, HYDROXY-ETHYLCELLULOSE, BASIC ORANGE 31, FRAGRANCE, PHENOXYETHANOL, BASIC RED 76, BASIC YELLOW 57, BASIC BROWN 17, BASIC YELLOW 87, CITRIC ACID

BEFORE AND AFTER

Our model Mathilde uses Electric Pink to create the pink highlight effect.

CONTROL YOUR COLOUR

LOVE SHARED

"Galactic Violet all the way. A little bit in my shampoo every time I wash my hair."

- Lærke

"I use the Orange in my conditioner to keep the copper shimmer in my hair."

- Annika

Person wearing a white sweatshirt with 'WRSTBR' branding against a plain background

"The Silver colour is perfect for my balayage."

- Mia

"My hair always turned brassy. And the Majestic Blue really helps with keeping it cool."

- Fie

"I love that I can play around with the colours and make a new shade each time."

- Helene

SAVE WITH THESE COLOUR COMBOS

Get 2, mix better

SAVE ON ANY 2 - USE CODE 'FUSION'

Get 3, start creating

SAVE ON ANY 3 - USE CODE 'PRISM'

CONTROL YOUR COLOUR

89%

of our testers where very satisfied with the colour vibrancy and evenness.

92%

of our testers said it easy to apply and use.

78%

of our testers would use it to maintain their colour.

WHAT IS IN OUR MOLECULES

FORMULAR

The colour pigments are suspended in a solution with castor oil for extra moisturising benefits.

This is a concentrate and needs to be diluted with conditioner to get the desired results.

NON-PERMANENT

Also called semi-permanent.

This means that the colour pigments in the liquid lay themselves on top of and in-between the outer layer of your hair.

Imagine they are small balls of colour squeezed in small holes on the surface of your hair.

That way they are designed to gradually wash out again.

PIGMENT

Semi-permanent dyes mean that they are ready developed pigments and do not need to be further activated to work.

In contrast to permanent hair dye, which needs to be activated by an oxidant inside the hair shaft, in order for the real colour to show.

CHEMICAL REACTION?

No active chemical reaction is happening on on in the hair, since the dye pigments lay themselves on top of the hair shaft. No oxidant is needed.

That also means it does not change your original hair colour and structure.

FAQ: SEMI PERMANENT TONERS

What are Colour Molecules?

Colour Molecules is a line of semi-permanent hair toners designed to refresh, enhance or neutralise your hair colour.

It works by depositing pigment on the surface of the hair, allowing you to achieve a fresh shade or correct unwanted tones without the long-term commitment or potential damage associated with permanent dyes.

How does a semi-permanent toner work?

Unlike permanent hair dyes that need to be activated to alter the hair's structure and colour, a semi-permanent toner deposits colour pigments onto the outermost layer of the hair.

This process is gentle and temporary, as the colour gradually fades with each wash.

It is the ideal solution for those who want to experiment with new colours or maintain their current shade.

What is the main difference between Molecules and permanent hair dye?

Colour Molecules is a semi-permanent product that does not contain ammonia or peroxide, so they cannot lighten your hair.

The purpose is to deposit colour, cancel unwanted tones or enhance a tone.

Permanent dye, on the other hand, contains chemicals that open the hair cuticle to deposit colour deep within the cortex, resulting in a permanent colour change.

Read more about custom permanent-dye system Trueblend.

How do I choose the right colour for my hair?

To choose the right shade, you need to consider two factors: your hair's current level and the tone you want to achieve or neutralise.

If you are looking to correct unwanted tones (e.g. brassy yellow), refer to the hair colour wheel. The colour opposite your unwanted tone will neutralise it.

If you want to enhance and refresh your current hair colour nuance, choose a colour that has a similar tone.

Can Molecules be used to lighten my hair?

No, Colour Molecules is a deposit-only toner and cannot lighten your hair. It does not contain bleach or other lifting agents.

To go from a darker shade to a lighter one, a bleaching or lifting hair dye is required, like our custom permanent-dye system Trueblend.

Colour Molecules work best on hair that has already been lightened and where the dye pigments can grab onto the surface.

What happens if I leave the product on for too long?

Leaving a semi-permanent toner on for longer than the recommended time may result in a more intense or deeper colour than you originally intended.

However, because the colour is temporary, it will eventually wash out with a few washes.

How can I make my Molecules colour last longer?

To maximise the life of your colour, consider the following tips:

- Limit your hair washing to two to three times per week.

- Use a high-quality shampoo and conditioner specifically designed for colour-treated hair.

- Rinse your hair with cooler water.

- Reduce or avoid the use of heat styling tools.

- Protect your hair from the sun by wearing a hat or using a UV-filtering hair serum.